An introduction to management accounting, this text emphasizes its role in business decision-making It avoids going into the large amounts of technical detail and is suitable for non-accounting students studyатчэшing basic management accounting as part of a modular, semester-length or MBA course Автор Колин Друри Colin Drury.

Unfortunately, most of us have little sense of our talents and strengths, much less the ability to build our lives around them Instead, guided by our parents, by our teachers, by our managers and by psychologатчэщy's fascination with the origin of disease, we become experts in our weaknesses and spend our lives trying to repair these flaws, while our strengths lie dormant and neglected Marcus Buckingham, co-author of the international bestseller, "First, Break All the Ruбгфджles", and Donald OClifton, Chair of the Gallup International Research & Education Centre, have created a revolutionary programme to help readers identify their talents, build them into strengths, and enjoy consistent, near-perfect performance At the heart of the book is the Internet-based StrengthsFinder(r) Profile, the product of a 25-year, multi-million pound effort to identify the most prevalent human strengths The programme introduces 34 dominant "themes" witбонтсh thousands of possible combinations, and reveals how they can best be translated into personal and career success In developing this programme, Gallup has conducted psychological profiles with over two million individuals to help you learn how to focus and perfect these themes So how does it work? Each book contains a unique identification number that allows you access to the StrengthsFinder(r) Profile on the Internet This Web-based interview analyses your instinctive reactions and immediately presents you with your five most powerful themes Once you know which of the 34 themes - such as Achiever, Activator, Empathy, Futuristic, or Strategic - you lead with, the book will show you how to leverage them for powerful results at three levels: for your own development, for your success as a manager, and for the success of the organisation With accessible and profound insights on how to turn talents into strengths, and with the immediate on-line feedback of StrengthsFinderбсьив(r) at its core, Now, Discover Your Strengths is one of the most ground-breaking and useful business books ever written Авторы Дональд О Клифтон Donald O Clifton Маркус Бэкингем Marcus Buckingham На протяжении 20 лет занимался в Институте Гэллапа изучением особенностей выдающихся руководителей, менеджеров и компаний, активно продвигает и развивает концепцию использования сильных сторон личности Автор книг «Заставьте свои сильные стороны .

Philip Kotler's name is synonymous with marketing His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries Now Kotler on Marketing offers his loатчэыng-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium Through Kotler's profound insights you will quickly update your skills and knowledge of the new challengeбгфдзs and opportunities posed by hypercompetition, globalization, and the Internet Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of Amбонттerica Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal If your marketing strategy isn't working, Kotler's treasury of revelations offers hundreds of ideas for revitalizing it Spend a few hours today with the world's best-known marketer and improve your marketing performance tomorrow Автор Филип Котлер Philip Kotler Профессор международного маркетинга Высшей школы менеджмента ДжЛКеллога при Северо-Западном университете Получил степень магистра бсьигэкономики в Чикагском университете и звание доктора философии Автор многих книг по маркетингу и менеджменту, а также им .

Advertising in Tourism and Leisure brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in lатфсрeisure and tourism Arranged in three parts, the book examines: - the role of advertising and its relationship with other aspects of tourism and leisure marketing; - the techniques used in advertising to key market segments; - new strategic directions in advertising, бгсмуfocusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text Since the case studies are drawn from an international field, readers бомшхwill be able to assess best practice from a variety of sources and countries 1st edition Авторы Н Морган Nigel Morgan А Причард Annette Pritchard.

GE's legendary Work-Out program played a key role in the company's phenomenal success over the past decade and has been implemented in many other organizations Now three executives and consultants who developатфссed the original Work-Out approach at GE often working directly with CEO Jack Welch discuss the inner workings of Work-Out and their experiences at successfully implementing the program at GE Filled with effective assessment and decision making tools, The GE Work-Out бгсмхprovides concrete and realistic guidance for anyone who wants to implement Work-Out and break down bureaucracy and hierarchy within an organization 1st edition Авторы Дэйв Ульрих Dave Ulrich Стив Керр Steve Kerr Рон Ашкеназ Ron Ashkenas.

Now beyond its 11th printing and translated into twelve languages, Michael Porter's The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the атфсхmodern global economy Porter's groundbreaking study of international competitiveness has shaped national policy in countries around the world It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America Bбгсмшased on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient The book introduces Porter's "diamond," a whole new way to undбомшцerstand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking Porter's concept of "clusters," or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy Even before publication of the book, Porter's theory had guided national reassessments in New Zealand and elsewhere His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country Hundreds of cluster initiatives have flourished throughout the world In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by whiбсьжлch all future work must be measured Автор Майкл Портер Michael E Porter Michael Port, Author of Book Yourself Solid, The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle Michael Port and his Book Yourself Solid team have trained and inspired over 20,000 service professionals and small .

In this study, branding consultant Duane Knapp analyzes the methods of his clients (who include AT&T and Federated Department Stores) and other top marketing performers to understand what makes a successfuатчэьl brand His analysis, based on a detailed examination of some of the most innovative and powerful brand companies in the world, is presented as a practical methodology that can be used by executives, brand managers, marketers and entrepreneurs to build a brand that adбгфдмds value to their bottom line The author uses case studies of a range of market leaders, including Starbucks, Whirlpool, Lexus and Hallmark, to illustrate his central point: that successful companies do more than come up with a brand, a catchy phrase and expensive advertising Rather, building a brand and managing it profitably requires that the entire organization adopt the brand as a way of thinking - the brand mindset Автор Дуэйн Нэпп Duane E Knapp.

4D Branding offers a revolutionary four-dimensional model for understanding brand strengths and weaknesses It can just as easily be used to create a new brand or analyze the strategic options for established атчэяbrands The model enables companies to create their own unique "brand code" or "mindspace" The brand code represents an organization's unique corporate DNA , which can be used to drive every aspect of the business - from product innovation to recruбгфдоitment 4D Branding argues that in an era of transparent markets, branding has four dimensions: 1 The functional dimension - Everything to do with physical quality, taste, style & efficiency Depend too heavily on this dimension and you run the risk of copycats stealing your market 2 The social dimension - Buyers in any market make their purchase decision subjectively It is based on what they feel best conveys or portrays their social identity With growing instability, brandбонтуs are increasingly powerful definers of social standing 3 The mental dimension - In every human being there is an inner landscape of mental programming 4D-Brands touch the soul 4 The spiritual dimension - Understand the spiritual and you understand the connections between the brand, the product or the company, and the bigger system of which we are all part The spiritual dimension is now purposely used to build brands It is not a token gesture or a fashionable statement To work it has to be believed and lived Understand these four dimensions & create the brands of the future Автор Томас Гэд Thomas Gad Шведский исследователь Томас Гэд является автором и разработчиком модели четырехмерного брэндинга Он работает более двадцати лет в рекламном бизнесе как автор текстов, креативный директор и директор по стратегическому развитию брэндов Прежде, чем .

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptioатчюеns can get in the way of running a business Next, he walks you through the steps in the life of a business - from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed - aбгфдрnd shows how to apply the lessons of franchising to any business, whether or not it is a franchise Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way Upd Sub edition Автор Майкл Э Гербер Michael E Gerber.