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Riding The Waves of Culture: Understanding Diversity in Global Business Издательство: McGraw-Hill, 1997 г Твердый переплет, 274 стр ISBN 0786311258 инфо 8093b.

Riding The Waves of Culture: Understanding Diversity in Global Business Издательство: McGraw-Hill, 1997 г Твердый переплет, 274 стр ISBN 0786311258 инфо 8093b.

As US organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment andатчэч cultural system Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders This revised edition is updated with new research aбгфгэnd statistics More than an encyclopedia of cultures and customs, this essential guide: - Describes successful and failed cross-cultural business transactions of multinational organizations such as AT&T, Heineken, Motorola and Volvo; - Offers techniques managers can use to anticipate and mediate some of the difficult dilemmas of international management; - Uses country-by-country graphs, examples, and other comparisons to illustrate how different cultures regard and respond to vaбонтпrious management approaches; - Includes a CD-ROM of graphs, charts, and exercises to help readers evaluate their effectiveness as a global manager 2nd edition Авторы Фонс Тромпенарс Fons Trompenaars Чарльз Хампден-Тюрнер Charles Hampden-Turner.


Цена: 9464 руб.

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