Strategic Management at all levels both in UK and Europe Europe's most successful strategy textbook with combined total sales of more than 500,000 covers all the underlying concepts, analytical methods and prатчькocesses of development, selection, formulation and implementation of strategy Thoroughly revised, this 6th edition promises to be the best yet For the first time ever the authors introduce the concept of viewing strategy through three separate lenses: 1 the traditioбгфвьn design view of strategy; 2 the notion that strategy can arise from experience and culture; 3 the notion that strategy can be a product of emergent ideas 6th edition Авторы Джерри Джонсон Gerry Johnson Кивен Шоулз Kevan Scholes.