SURE-Fire Direct Response Advertising delivers a proven, effective program for boosting business-to-business direct advertising response rates and converting sales leads into a steady stream of revenue Reатфойaders are guided through the steps of the acclaimed SURE-Fire program, which include strategic planning, marketing research, developing customer relationships, recognizing sales opportunities, and executing a sales lead campaign 1 edition Автор Рассел М Керн бгсйрRussel M Kern.