The first edition of Managing Across Borders was hailed as a landmark book, widely praised for its pioneering insights into the management of companies operating in an international environment With the introатччбduction of an entirely new organizational form - the transnational - Bartlett and Ghoshal showed how the nature of the competitive game had fundamentally changed, requiring that companies simultaneously capture global-scale efficiency, respond to national markets, and бгуюеcultivate a worldwide learning capability for driving continuous innovation across borders In this newly revised edition, the authors revisit their breakthrough concepts, updating the material with fresh, timely examples drawn from today's leading global enterprises The insightful profiles of global middle managers and the real-world case studies paint a complete picture of the issues, problems, and opportunities encountered on the road to becoming a transnational Included with thiбонпцs edition is a new application workbook, a highly practical tool for translating the book's ideas into action 2 edition Авторы Кристофер А Бартлетт Christopher A Bartlett Сумантра Гошал Sumantra Ghoshal.