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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Издательство: John Wiley and Sons, Ltd, 2003 г Суперобложка, 224 стр ISBN 0-471-26867-4 инфо 7905b.

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Издательство: John Wiley and Sons, Ltd, 2003 г Суперобложка, 224 стр ISBN 0-471-26867-4 инфо 7905b.

There's only one name in marketing: Phil Kotler His latest may be his best - a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago Tom Peters,атфкп author of "In Search of Excellence" and "The Circle of Innovation" If you are going to buy one book by Philip Kotler, buy this one In this accessible, current, and personality-filled read, you will get the most complete picture possible of what maбгсжлrketing today is all about Sergio Zyman, author of "The End of Advertising as We Know It" This classic and highly respected thinker has brought together the most important ideas from old and new marketing under one cover - the Alpha and Omega of marketing books Should be on the bookshelf of everybody practicing business today Don Peppers and Martha Rogers, PhD, Peppers and Rogers Group, coauthors of the bestselling "The One to One Future: Building Relationships Oneбомхф Customer at a Time" What Peter Drucker is to management, Philip Kotler is to marketing Kotler's ideas are endlessly interesting, relevant, and ahead of the times Al Ries, Ries & Ries, author of "The Fall of Advertising" and the "Rise of PR" This book could also be called Marketing Insight: From Genesis to Revelations because it is a bible of marketing truths - and it's in plain English The most important and enduring principles of marketing are presented with parables and such vivid examples that there are no excuses for anyone not to understand marketing Roger Blackwell, Professor of Marketing, Fisher College of Business, The Ohio State University, author of "Customers Rule!" 1st edition Автор Филип Котлер Philip Kotler Профессор международного маркетинга Высшей школы менеджмента ДжЛКеллога при Северо-Западном университете Получил степень магистра экономики в Чикагском университете и звание доктора философии Автор мнобсьжегих книг по маркетингу и менеджменту, а также им .


Цена: 7571 руб.