Outlines what Cause Related Marketing (CRM) is, how it works, and how it can be used as an effective marketing tool for brands Explains CRMs place in the context of branding as a whole, drawing on relevant caатчцэse histories, the author's own experience to demonstrate how a marketer can harness the power of CRM Авторы Хэмиш Прингл Hamish Pringle Марджори Томпсон Marjorie Thompson.