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Commonsense Direct Marketing Издательство: Kogan Page, 2000 г Мягкая обложка, 352 стр ISBN 0-74943-121-0 инфо 7898b.

Commonsense Direct Marketing Издательство: Kogan Page, 2000 г Мягкая обложка, 352 стр ISBN 0-74943-121-0 инфо 7898b.

For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive mini institute' The book was first published in 1982, and this атфклnew edition upholds the tradition of excellence established in previous editions, with the added bonus of a larger, easy-to-read format It also includes extensive material on how to use the Internet as a direct marketing tool In his characteristic and witty style, Drбгсжкayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing Commonsense Direct Marketing is packed with international case studies that show how companies worldwide have implemented the author's ideas, and covers a vast range of strategies necessary for a successful campaign Amongst the topics examined are: The role of the marketing department How to acquire and keep a customer How to achieve objectives and evaluate results What you should sellбомхс How to position product effectively How to choose your agency - and how to do without one The Internet - the direct marketer's new tool Commonsense Direct Marketing, is, without doubt, mandatory reading for all sales and marketing managers, advertising executives and students of marketing throughout the world 4th edition Автор Драйтон Берд Drayton Bird.


Цена: 10416 руб.

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